Rojas Vision

The Challenge

Nick Jonas’s video for “Find You,” now boasting over 14 million views on Youtube, was a challenge to cast and shoot. The video, set on the picturesque Pismo Beach, features a carefree Nick Jonas cavorting with young, hip beach-goers and driving a Jaguar on the sand. Behind the scenes, the production was met with the challenge of casting 45 background actors on two day’s notice - and they all had to be able to shoot in San Luis Obispo on a chilly, windy day. To maintain privacy on set, casting notices could not name Nick Jonas. On top of the challenges faced by production, the shoot was unexpectedly threatened when an actor was injured on set.

Our Solution

Castifi was built to solve the challenges faced by the “Find You” video’s production. By digging deep in the local community and activating hundreds of actors in the Castifi database, Castifi was able to provide the director and his team a list of over 150 available actors to choose from. Managing 45 background actors on set was simple and painless for the production team, who hired a Castifi On-Set Coordinator to check talent in and out, manage crowd control, and jump in when one actor needed to be taken to a hospital.

Despite this misfortune, Castifi swiftly took action so that the the production was unaffected, and the actor was fully covered by Castifi’s comprehensive workers compensation protection. Castifi’s purpose-built casting platform and dedicated staff helped make the video for “Find You” happen. When everything seemed to be going wrong, Castifi stepped in to save the day.